Lean start-up methodologies help uncover opportunities by rapidly experimenting and prototyping. Big ideas don't require big teams or big budgets to get traction.

Expanding a one-product brand into a portfolio of differentiated products can transform business models. Capture more share of wallet and share of customers.

Moving beyond an established category into adjacent spaces requires willingness to push boundaries. Expand categories and increase share of shelf.

User testing prioritizes what features are most important to specific customer segments. Explore research to inform product development & point of purchase communication.

Understanding customer needs, preferences and behaviors are critical to identifying white space opportunities. Guide critical decisions with customer focus.

Formulations, packaging, and marketing claims are ingredients to success. Learn how to identify a customer problem and create a marketable solution.

Designing products involves stages of iterative evolution. Walk through key steps of product development to optimize costs & time.

Merging hardware and software creates unique customer experiences. Explore core capabilities that accelerate technology-enabled products & services.

Physical products need strong digital identities to succeed where customers discover, learn & shop. Build digital content to augment physical products at every step of the customer journey.

Authentic branding builds trust between customers and a company's mission.  Build authentic brand identities that drives sales.

Identifying a whitespace customer niche can lead to premium benefits & pricing. See how narrowing the target leads to product & brand differentiation.

Standing out where customers shop helps earn customer trial and repeat. Leverage point of purchase messaging to grow market basket.

Leveraging D2C channels, trade shows and customer touch points help refine product/market fit. Find creative ways to launch, learn and pivot to profitable outcomes.

Artificial Intelligence unlocks new ways to create brand assets, test campaigns, and maximize ROI at a faster pace than ever before.